Ashraf AboArafe
The commercial value of the Saudi Airlines identity has increased by (13.1%) and its classification has risen to category (A) in the annual report of the best (50) brands for the airline sector according to the classification of (Brand Finance), as this achievement reflects the significant rise achieved by “Saudi Arabia”. In the performance of the brand along with the overall growth in its network of airlines and the increase in the number of guests, in addition to providing high quality products on board, in addition to its services in all service locations.
Saudi Arabia’s obtaining this classification came from the reality of the evaluation conducted annually by (Brand Finance) for more than (5) thousand of the largest brands in various sectors and in all countries, through which nearly (100) specialized reports are issued that refute the classification mechanism. And the factors that were based on, as one of the factors that contributed to the high rating of “Saudia” was the opening of the largest lounge for the riders at King Abdulaziz International Airport in Jeddah, the service of the chef on board the plane, and the advanced services on the plane, especially high-speed internet.
The head of marketing at the Saudi Airlines Group, Khaled Abdel Qader Tash, explained that the accelerated steps of projects and initiatives that enhance the travel experience for guests had – after God’s grace – a major role in making “Saudi Arabia” continue its brilliance in international classifications, adding that this achievement and others are a great responsibility to maintain The pace of excellence as the national carrier of the Kingdom, as well as the pavilions of Vision 2030, which enable its objectives, especially in the tourism aspect, by attracting visitors to discover the Kingdom’s cultural and historical richness.
“Saudi Arabia” seeks to contribute to achieving the goals of Vision 2030, especially in the aspect related to tourism, by achieving (100) million visits by 2030 AD, and has added in this regard many destinations recently, including Amsterdam (Netherlands), Entebbe (Uganda), and Bangkok (Thailand), Barcelona (Spain), Marrakesh (Morocco), Malacca (Spain), Moscow (Russia), Beijing (China), Mykonos (Greece), Seoul (South Korea) and Chicago (USA) are coming soon.
