*Key Takeaways from IPSOS’s Latest Consumer Confidence Survey 2025 on Pakistan:*
*Optimism About Country’s Economic Direction Highest in 6 Years!!!*
* Country Direction on the Right Track:*
– People’s optimism in the country’s overall direction has been on an exponential rise since its lowest point in September 2023, reaching the highest in 6 years in February 2025.
– 31% of people in Pakistan now believe the country is on the right track, compared to 11% in August 2024 and the lowest of 2% in September 2023.
– Optimism about the country’s direction has significantly increased to 31% in Q1 2025 so far, versus 19% in Q4 2024, reaching the *highest in 6 years*.
– Improvement has been observed across all four provinces, including GB/AJK, as well as in both urban and rural areas.
*Most Worrying Issues Greatly Eased:*
– Economic concerns have significantly eased in 2025, with inflation dropping 18 percentage points as a top worry among Pakistanis, making it the *lowest in 4 years*.
*Strong Current State of the Economy:*
– Pakistanis describing the country’s current state of the economy as *strong* have *increased by 500% since Q1 2024*.
*Comfort in Household Purchases:*
– Over the past year, comfort in making household purchases *has tripled*.
*Expectations in the Next 6 Months Highest Ever:*
– Optimism about local economic conditions has seen a notable shift from 12% in August 2024 to 31% in February 2025, reaching the *highest ever since IPSOS started tracking consumer confidence in Pakistan*.
*Expectations for Personal Financial Situation Improved:*
– Optimism about personal financial conditions is also on a constant rise since August 2024, with 1/5 of Pakistanis now expecting improvements in the next 6 months, the *highest since May 2024*.
*Confidence in Job Security Highest Ever:*
– Confidence in job security has risen to 19%, reaching the *highest ever since IPSOS started tracking consumer confidence in Pakistan*.
*Pakistan in Positive Change in Global Confidence:*
– Over the last year, Pakistan observed a positive change (2.7 points) in the Global Consumer Confidence Index.
– Within the region, while *India, Türkiye, and Brazil observed negative changes*, *South Africa and Pakistan were in the positive territory*.
– With stable improvements in the last quarter, Pakistan maintains its position above Türkiye in the rankings.
– In terms of optimism and confidence, Pakistan now stands very close to the global average (37%).
*These results send a strong signal to potential investors globally, reaffirming Pakistan as a promising and reliable destination for investment.*
