Ashraf AboArafe
Dubai – MBC Media Solutions, the commercial arm of the MBC Group, announced the signing of a memorandum of understanding with the Saudi Tourism Authority, on the sidelines of the Arabian Travel Market held in Dubai.
This agreement aims to enhance tourism content about Saudi Arabia and disseminate it in the Gulf and the Arab world, by developing and producing qualitative content and broadcasting it on the MBC Group platforms, including TV channels, radio stations, and the Shahid platform, in addition to the “SSC” sports channels, social media platforms, and social media platforms. Arabic Advertising.
The agreement was signed by Ahmed Al-Sahhaf, CEO of MMS, and Raad Al-Khanbashi, Vice President of Marketing for the Middle East and Africa markets at the Saudi Tourism Authority, at the Saudi Pavilion at the Arabian Travel Market 2023 in Dubai.
Through this partnership, the authority seeks to introduce tourist destinations in the Kingdom of Saudi Arabia and attract visitors and tourists regionally and globally, by producing innovative, high-quality audio and video content and delivering it to the wide audience of the “MBC” group, using the expertise of “MMS”. in the content and advertising industry.
“MMS” programs provide many advertising solutions for brands to achieve constructive communication with the public in the Middle East and North Africa region through “MBC” platforms, as innovative advertising solutions are constantly offered to suit customer requirements and to promote the growth of the advertising field. Generally rich content.
Regarding this agreement, Ahmed Al-Sahhaf, CEO of “MMS” commented, “Today we are pleased to announce the conclusion of an agreement with the Saudi Tourism Authority, through which we renew our pledge to enrich the field of content and advertising in the Kingdom and the Arab world by providing An innovative group of solutions that contribute to achieving the goals of our customers and reaching the consumer in creative ways. Through this agreement, we seek to support tourism in the Kingdom and introduce the huge audience to the best tourist destinations through high-quality content provided by the “MBC” group.
For his part, Abdul Karim Al-Darwish, CEO of the Middle East and Africa Markets at the Saudi Tourism Authority, stated on this agreement, saying, “This agreement confirms our belief in the role of content in defining and promoting tourism products and components in the Kingdom, and reflects our keenness in the Saudi Tourism Authority to Partnership with leading media organizations such as the “MBC” group to produce high-quality promotional and informational content and enhance its reach to the Arab audience.
