Ashraf AboArafe
The Public Investment Fund (PIF) topped the list of the most valuable brands among sovereign wealth funds around the world, according to a report by “Brand Finance” that included 50 of the largest asset management companies and sovereign wealth funds in the world, and was based on a survey that included more than 4,400 entities around the world. Including companies, individuals and media from the investment and financial sectors.
The report pointed out that the Public Investment Fund has ambitious growth prospects in light of its targets for the year 2030, which contributes to enhancing the value of its brand, especially as it distinguishes itself among other sovereign funds in its focus on investing in the local economy, unlocking the capabilities of new sectors and creating job opportunities.
The Brand Finance report estimated the value of the Public Investment Fund’s brand at the equivalent of $1.1 billion (more than 4.1 billion riyals), to be the highest among the regional and international sovereign funds included in the list.
The report stated that the advanced position of the Fund’s brand is due to its influential economic activity and investment performance, and those included in the study’s survey expressed a positive outlook towards the Public Investment Fund’s innovative strategy and its role as a catalyst for promoting growth and development.
The value of assets under management at the Public Investment Fund reaches more than $930 billion, and the Fund works to develop strategic sectors and opportunities that will contribute to shaping the future of the global economy. The Fund is an active investor and a major driver of economic transformation in the Kingdom, and since 2017 the Fund has launched 94 A new company that contributed to creating more than 644 thousand job opportunities at the local level.
It is noteworthy that Brand Finance has been working for more than 25 years to evaluate the strength of brands and determine their financial value, and publishes more than 100 reports specialized in classifying brands in all sectors and countries.
