Basmah AbduMohsen
Turkish company Hayat Egypt has laid the foundation stone for its sixth factory in Egypt, located in Ain Sokhna. The new plant represents a $44 million investment and will produce baby diapers and feminine care products.
Egypt is home to Hayat Kimya’s largest operations outside Turkey, alongside its major international branches in Russia and Iran. With this new investment, the company aims to facilitate broader access to African markets through Egypt’s strategic location.
The foundation stone ceremony took place at Hayat Egypt’s facility in Ain Sokhna, Suez Governorate, and was attended by several prominent figures: Walid Gamal El-Din, Chairman of the General Authority for the Suez Canal Economic Zone (SCZone); Major General Tarek Hamed El-Shazly, Governor of Suez; Salih Mutlu Şen, Turkish Ambassador to Cairo; and Şenol Keserlioglu, General Manager of Hayat Egypt.
During the ceremony, all four dignitaries delivered speeches emphasizing the strength and mutual benefits of Turkish-Egyptian economic relations.
Ambassador Salih Mutlu Şen stated that Turkish investments in Egypt are expanding rapidly on the basis of mutual benefit, explaining that the goal of these additional investments is to open new markets for Turkish companies while leveraging the local Egyptian market. He highlighted Egypt’s robust infrastructure, regional and global trade integration, proximity to key markets, and availability of a skilled workforce as attractive features for Turkish investors.
He also pointed out that the positive stance of the Egyptian government and people towards Turkish businesses, combined with the cultural and social affinity between the two nations, plays a key role in boosting investment.
Both Walid Gamal El-Din and Governor El-Shazly welcomed the expansion of Turkish investments in Egypt, emphasizing their support for Turkish entrepreneurs due to the technological expertise, knowledge base, and managerial capabilities of Turkish firms. They also noted Egypt’s competitive advantages, including its skilled labor force, infrastructure, and access to regional and global markets.
With this new factory, Hayat Egypt’s total investment in Egypt will reach approximately $700 million. The company currently operates two facilities: one in 6th of October City near Cairo and the other in Ain Sokhna on the Red Sea. The Ain Sokhna site spans 400,000 square meters and mainly produces semi-finished goods.
The new factory will manufacture baby diapers and feminine hygiene products, with 25% of its output serving the domestic market and the remaining 75% designated for export. The facility is expected to become operational in March 2026 and will directly employ 400 Egyptians.
Overall, Hayat Egypt’s operations in Egypt are expected to generate around 2,500 direct job opportunities. The company is a market leader in personal and healthcare products in Egypt, known for its high quality and innovation.
