Ashraf AboArafe
Under the patronage of His Royal Highness Prince Khalid Al-Faisal, Advisor to the Custodian of the Two Holy Mosques, Governor of Makkah Al-Mukarramah Region, the activities of the Hajj and Umrah Services Conference and Exhibition entitled “Transformation towards Innovation”, organized by the Ministry of Hajj and Umrah in cooperation with the Guests of the Rahman (Merciful) Program, one of the Saudi Vision 2030 executive programs, will be launched today. And it will continue until March 23, with the participation of the Egyptian Minister of Endowments, Dr. Muhammad Mukhtar Gomaa.
The conference will witness the presence of diplomatic, social, economic and media personalities who will review the most important and latest topics related to the shift towards innovation and its returns on this vital sector, in addition to submitting recommendations and proposals that, in turn, contribute to achieving the sustainability of this vital sector in accordance with Vision 2030.
The inaugural session will discuss the “Transformation towards Innovation and Technology” with the participation of His Excellency the Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah, His Excellency the Director General of Saudi Arabian Airlines, Eng. Ibrahim Al-Omar, the Director General of Passports, Lieutenant-General Suleiman Al-Yahya, the CEO of the Guests Service Program, Eng. Abdulrahman Addas, and the CEO of Elm Dr. Abdul Rahman Al-Jadhi.
The conference offers four enrichment sessions and workshops with the participation of leaders in different sectors, in addition to holding an accompanying exhibition in which the sectors of Hajj and Umrah participate to present their products and programs and highlight their achievements in serving the pilgrims.
The conference will also review, through the “Haij Talk” dialogue platform, best practices and effective innovative ideas on several topics compatible with the future of the Holy Sites, such as smart cities, special development areas and the future of the Holy Sites, which aims to lead in the sustainability of the reconstruction of the Holy Sites, through pioneering ideas in the guest experience. And social behavior and how to apply it in the holy sites, and the most prominent features and applications in building and reconstructing cities and smart cities.
It is noteworthy that the conference and exhibition will serve as an integrated platform that brings together the entities responsible for serving the pilgrims to provide an integrated emotional journey, and includes many activities that cover different aspects of the experience of pilgrims, pilgrims and visitors, and accompanying platforms and workshops that support the participants and highlight the innovators so that the visitors experience is integrated and rich It revolves around the importance of technologies and their effective role in all fields.
