Ashraf AboArafe
Saudi Minister of Tourism Ahmed Al-Khateeb inaugurated the “Saudi Summer 2025” program under the vibrant slogan “Color Your Summer”, during a strategic workshop bringing together public and private tourism stakeholders.
Running until September 2025, the program spans six diverse destinations—ranging from Red Sea beaches and resorts in Jeddah, to the cool mountainous escapes of Taif, Al-Baha, and Asir. Major events include the EWC (Esports World Cup) in Riyadh, Jeddah Season, and Asir Season.
With over SAR 300 million invested by the private sector, the season aims to attract 41+ million tourists from 18 countries, generating more than SAR 73 billion in spending.
CEO Fahd Hamidaddin announced the launch of 600+ tourism products, new Red Sea destinations like Shibara and Umhat Islands, luxury resorts, and enhanced air connectivity with over 1 million added seats.
The “Color Your Summer” slogan symbolizes Saudi Arabia’s tourism diversity—inviting locals and global travelers to explore its multifaceted beauty.
